Vernon Felton is a bit of a legend in the bike world. His history is illustrious working for years as a journalist at many of the major bike media outlets. I first met Vernon when he was working for Peterson publishing, I think back in the 1990s. Vernon eventually found himself working for the biggest brand names in the bicycle industry. Now as US director of bike Product Development at Canyon Bicycles. He has a unique role at one of the big and influential bicycle companies. He helps decide as part of a team. What goes on to a new product, advises on what consumers want, and also tells the engineers how the bikes ride and what needs to be done to improve them. In this episode, Alex talks with him about how Kenyan and other companies approached not just the bikes, but bikes in general, what e-bikes mean to Canyon as a brand, and what will happen with e-bikes over the next few years. Without further ado, here's Alex and Vernon rodeo.

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